Free media kit template for Google Slides
An audience and advertising summary with reach figures and rates, generated from your current analytics data.
Free to copy, no sign-up: the file opens in your own Google Drive. Updated November 13, 2026.
What’s in the media kit template
Every block has a placeholder showing where your details go. Type over them by hand, or bind each one to a field in your data and let it fill itself.
- Cover with the publication or creator name {{brand.name}}
- Audience size by channel loop: {{channels}}
- Demographics and geography {{audience.demographics}}
- Engagement and performance stats {{stats.open_rate}} · {{stats.ctr}}
- Advertising formats and rates loop: {{rates}}
- Past partners and example campaigns loop: {{partners}}
- Contact and how to book {{contact.email}}
How to use this media kit template in Google Slides
- 01
Copy the template to your Google Drive
Press "Copy to my Google Slides". Google asks to make a copy, and the copy is yours to edit; the original is never changed. All you need is a free Google account.
- 02
Replace the placeholders with your details
Text in double braces, like {{brand.name}}, marks where your own values go. Work down the slides: cover with the publication or creator name; audience size by channel; demographics and geography, and so on.
- 03
Make it match your brand
Swap the logo, colours and fonts in Google Slides as you would in any presentation. The layout is built to hold when the text changes.
- 04
Download it as a PDF, or share the link
File, then Download, then PDF Document gives you a file to send or print. Download as PowerPoint (.pptx) works too if someone needs it.
- 05
Making these regularly? Fill it from your data
Connect Airtable, Google Sheets or a CSV to SourceToDocs and it fills a copy of this template for every row, so you stop retyping.
A media kit is a sales document made almost entirely of numbers that change: subscribers, followers, downloads, open rates, demographics, rates. It is also the document advertisers judge you on visually, which is why Google Slides suits it — a fixed designed layout where the channel tiles and stat blocks sit exactly where they were placed, and only the values inside them move between runs.
Put the period on the cover and run it on a schedule
The failure mode of a media kit is age: a PDF sent in March is still circulating in November, quoting an audience you have long since outgrown or, worse, one you have not. Bind every figure to your stats table, stamp the month on the cover, and regenerate on a schedule so the current file is always the fresh one. Because a slide is a fixed canvas, keep the channel list and rate rows capped at what the design holds and let the detail live in a separate rate card.
Fill this media kit template from Airtable, Google Sheets or a CSV
Connect an Airtable base, a Google Sheets spreadsheet or a CSV file, map each field to a placeholder, and generate. One run can produce a single deck or one per matching row, delivered to your Google Drive.
Channels · Google Sheets
Template: Google Slides or Docs
{{brand.name}}
Media kit · {{kit.period}}
loop: {{channels}} → tile
{{audience.demographics}}
loop: {{rates}} → row
regenerated on a schedule so the audience figures match the month on the cover
Generated output
SlidesPDFFieldwork Weekly
Media kit · September 2026
3 channel tiles
62% US · 28% UK · median age 34
6 rate rows
Who uses this media kit template
Newsletters and independent publishers
Send advertisers a kit whose subscriber numbers were pulled this month rather than last spring.
Read the guideCreators and podcasters
Keep audience figures across every channel in one sheet and let the kit be generated from it.
Read the guideMedia sales teams
Produce a kit per advertiser tier or vertical from the same audience and rate data.
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View templateCommon questions, answered
Can I use my own media kit design? +
Where do the audience numbers come from? +
Can the kit refresh itself each month? +
Can I make a different kit for different advertisers? +
Is this media kit template free? +
Can I download this media kit template as a PDF or PowerPoint file? +
Generate this document from your data
Start on the free plan, connect Airtable, Google Sheets or a CSV, and export a real Google Slides file. No watermark, no credit card.