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Rate card template

A list of sellable units and their rates, generated per client or period from your pricing data.

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Free plan, no credit card. Bring your own design or start from this layout.

The actual template Rate card template shown in Google Slides

What’s in this template

Every block is bound to a field in your data. The layout stays exactly as designed; only the values change from one run to the next.

  • Cover with the period the rates apply to {{card.period}}
  • Placement or service categories loop: {{categories}}
  • Unit, rate and minimum for each line loop: {{rates}}
  • Packages with a combined rate loop: {{packages}}
  • Agency commission, discounts and terms {{terms.commission}}
  • Lead times and booking contact {{contact.name}}

How this template fills itself

Connect Airtable, Google Sheets, a SQL database, a CSV or a REST API, map each field to a placeholder, and generate. One run can produce a single document or one per matching record.

Sales & pricing: A list of sellable units and their rates, generated per client or period from your pricing data.

Rates · Google Sheets

UnitRateMinimum
Newsletter feature$2,4001 issue
Podcast mid-roll$1,8004 episodes
Homepage takeover$5,5001 week

Template: Google Slides or Docs

{{card.period}}

Rate card · {{client.name}}

loop: {{categories}} → block

loop: {{rates}} → row

{{terms.commission}}

one card per client or period, filtered to the units that client can buy

Generated output

SlidesPDF

Q4 2026

Rate card · Halden Media

3 categories

11 rate rows

15% agency commission

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Who uses this template

Publishers and newsletters

Send a card that reflects this quarter's rates and this advertiser's tier without rebuilding the deck each time.

Read the guide

Agencies selling by unit

Keep day rates, retainers and package prices in one table and let the card be generated from it.

Read the guide

Creators and podcast networks

Produce a branded card per sponsor tier from the same rate sheet you negotiate against.

Read the guide

A rate card is the document that quietly goes wrong: rates change quarterly, cards get emailed once and then live in someone’s downloads folder, and a year later an advertiser is holding you to a number you no longer charge. Google Slides suits the card you present or attach — a designed, fixed-length artefact with the period stamped on the cover — as long as the list of units is short enough to sit on a page.

Put the period and the tier in the data

Two fields do most of the work here. An effective period on the cover makes a stale card self-evident, and a tier on each rate row lets one table produce a direct card, an agency card and a partner card from the same source. Generate rather than duplicate and the rates on every version in circulation came from the same run. When the list grows past what a slide can hold gracefully, that is the signal to move the detail into a Docs price list and keep the card as the summary.

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Common questions, answered

Can I use my own rate card design? +
Yes. Build it in Google Slides the way your brand looks, mark the categories, rate rows and terms as repeating placeholders, and generate against that master. The design is fixed and yours; the rates, the period on the cover and which units appear change from one card to the next.
Can different advertisers get different rates? +
Yes, and that is usually the reason to generate rather than duplicate. Hold a rate column per tier, or a tier field on each rate row, and filter to the one that applies. One run then produces a card per client, each showing only what that client can actually buy.
What if my rate list is long? +
A slide is a fixed canvas, so a card with forty lines will not lay out well however you arrange it. Split it across category slides and cap the rows per slide, or use a Google Docs price list instead, where tables grow and pages break by themselves. Slides suit a card you present; Docs suit one you send to be read.
Where do the rates come from? +
From a rate table in Google Sheets, Airtable, a SQL database, a CSV upload or your own system through a REST data source. Because the effective period is a field on the cover, an old card is obvious at a glance rather than quietly circulating.

Generate this document from your data

Start on the free plan, connect a data source, and export a real Google Slides document. No watermark, no credit card.

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