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Lookbook template

An image-led seasonal presentation with one full-bleed look per page, generated from your product and imagery data.

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The actual template Lookbook template shown in Google Slides

What’s in this template

Every block is bound to a field in your data. The layout stays exactly as designed; only the values change from one run to the next.

  • Cover with the season and collection name {{collection.name}} · {{collection.season}}
  • Full-bleed image page repeated per look loop: {{looks}}
  • Look caption with style name and number {{look.name}} · {{look.number}}
  • Pieces in the look, with colourways loop: {{look.pieces}}
  • Wholesale price and order window {{look.wholesale}} · {{collection.orderBy}}
  • Stockist and showroom contact page {{contact.showroom}}

How this template fills itself

Connect Airtable, Google Sheets, a SQL database, a CSV or a REST API, map each field to a placeholder, and generate. One run can produce a single document or one per matching record.

Product & catalogs: An image-led seasonal presentation with one full-bleed look per page, generated from your product and imagery data.

Looks · Airtable

LookStyleWholesale
01Marlow Coat$180
02Ellis Knit$74
03Ridley Trouser$96

Template: Google Slides or Docs

{{collection.name}}

Lookbook · {{collection.season}}

loop: {{looks}} → full-bleed page

{{look.name}} · {{look.number}}

loop: {{look.pieces}} → line

one page per look, filtered to the pieces going to wholesale

Generated output

SlidesPDF

Northwater

Lookbook · Autumn/Winter 2026

24 look pages

Marlow Coat · 01

3 pieces listed

Who uses this template

Fashion and homeware brands

Turn the shot list into a season's lookbook without a designer placing every image by hand.

Read the guide

Wholesale and showroom teams

Produce a buyer-specific edition showing only the looks and prices that account can order.

Read the guide

Studios and creative agencies

Own the layout in Google Slides and reissue it each season from the client's product base.

Read the guide

A lookbook is a photograph, a short caption and a page — repeated. The design carries it: the crop, the grid, where the style name sits, how much white space is left around the image. None of that should move because one style name is longer than another, which is why this template is Google Slides rather than a document that reflows.

The work is in the shot list, not the deck

Every page comes from a record: image reference, look number, style name, the pieces in it, wholesale price. Once the shot list is shaped that way, a season is a run rather than a fortnight of placing images. It also makes editions cheap — a buyer-specific book is the same template filtered to what that account can order, and a late substitution is a swapped image field and a regeneration rather than a designer reopening a file the night before a showroom appointment.

Common questions, answered

How is a lookbook different from a product catalogue? +
A catalogue is dense and functional: many products a page, codes and prices to order from. A lookbook is image-led — one look to a page, the photograph doing the work, the caption kept short. Both repeat a block per record, but the lookbook's block is mostly a picture frame.
Where do the images come from? +
From an image field or a URL on each look record. The run places each one into the frame the designer drew, so full-bleed pages stay full-bleed and crops stay consistent across twenty-four looks, however varied the source files are.
Why Slides rather than a document? +
Because a lookbook is a designed object with a fixed rhythm: one look, one page, the caption always in the same corner. Slides holds that exactly. A document would reflow the layout around the caption length, which is the last thing you want in an image-led piece.
Can I use my own lookbook design? +
Yes, and this is a case where you should. Build the master in Google Slides with your own grid, type and crop, mark the image frame and caption as placeholders, and generate against it. The design stays whoever made it; only the looks change each season.

Generate this document from your data

Start on the free plan, connect a data source, and export a real Google Slides document. No watermark, no credit card.